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December 2008
In this issue...
►Hiring
Internal IT - Think Again
►Business Continuity
►Leasing
Adds Benefits
►Holiday
Marketing
►Just
for Laughs
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Leasing Offers
Added Benefits in
Tough
Times
reprinted with permission from the
HP Small Business Center
Today's economic climate of
rising energy costs, uncertainty in global financial markets and
relentless pressure to drive down business costs poses multiple
challenges for most companies. With the economy sluggish and financial
"fuel" scarce, making the financial commitments needed to enhance or
even maintain an IT infrastructure can be difficult. Yet those firms
that make sound decisions in tough times by strengthening their
infrastructure will be best positioned when the economy recovers and
demand picks up.
Spending slows but still
grows
According to IDC, a leading provider of global IT research and advice,
IT spending is slowing—but still growing. Year-over-year spending growth
for total IT is expected to slow in 2008 and 2009 before picking up in
2010.[1] In a June 2008 customer survey by HP Financial Services, some
75 percent of respondents said that current economic conditions have
detrimentally affected their budgets. Nearly three in four said their
companies have delayed or canceled new projects, 59 percent said they
have scaled back or delayed new hardware deployments, and 52 percent
said their companies have reduced head count.
What conclusions can we
draw?
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Just for Laughs |
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Thinking About Hiring Your Own
Internal IT Staff
– Think Again!
Outsourcing your IT brings additional
business value
by Stuart R. Crawford, V.P., IT
Matters, Inc.
Businesses today wrestle and grapple with the thought of hiring their
own technology support staff to support their daily need for IT support
without fully understanding the risks and the costs associated with
having their own team of technology professionals.
Business owners, C level
execs and Managers are attracted to the idea of having a team or a
consultant readily available within shouting distance down the hall,
basically having an IT resource committed to them 24 hours a day, 7 days
a week. However, many of today’s business owners across the country are
not aware of the total risks their business is exposed to by electing to
bring their technology support in-house.
More often than not it is
purely a cost based decision, on the surface it may appear to be more
cost effective to hire a consultant or employee who is committed as a
full time employee. CFOs and Accounting Managers often look only at the
cost of having their IT outsourced and or attracted to hiring someone
for a few thousand dollars a month as part of their staff will save
their company in the long run. This is not the case in reality and by
having a full time employee will actually end up costing business today
more in the long run.
So what are the advantages
of having an IT Partner who focuses on delivering a complete managed
technology solution?
There are a number of immediate benefits over
having a full time employee.
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Business Continuity: Business as
usual. No matter what.
Five steps every business should take to prepare for a business
interruption.
When people think of disasters, they generally envision hurricanes,
tornados or floods - catastrophic events that devastate communities. But
for a business, a disaster can be something as small as a failed switch
or computer virus. These seemingly minor events can have a shocking
impact on a business, often bringing operations to a standstill.
“The impacts of an
interruption can be stunning,” says Bob Boyd, President and CEO of
Agility Recovery Solutions, the industry leader in mobile business
continuity solutions for small to mid-sized businesses. “Statistics
indicate that about 60 percent of the businesses affected by a disaster
will not survive because they do not have a recovery plan in place.”
Creating a basic,
executable business continuity plan is one of the most important steps
you can take to protect your organization and assure business as usual –
no matter what the scenario.
Here are five key steps to help you get
started. |
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E-Mail Marketing for the
Holidays
Creative e-mail marketing tactics to increase holiday sales.
by
Gail Goodman
Ready for the holidays? You still have plenty of time to purchase
all your gifts. You can even do your shopping as late as December
24, if you dare. But when it comes to holiday communication from
your business, now's the time to take action.
Sending holiday e-mail campaigns is an excellent way for you to stay
connected with your customers, clients, investors and anyone else on
your list. And we have some creative ways you can incorporate e-mail
marketing into your holiday communication plan, whether you're
looking to boost sales or just spread some holiday cheer.
E-Mails That Get Prospects to Buy
Perhaps the most obvious use of holiday-themed e-mail marketing is
to encourage sales. You may already have plans to send holiday
promotions to your customers to entice them to buy your products.
Here are some ideas you can incorporate into your communication mix.
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